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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Business Fundamentals: the

Female

Entrepeneur

Mogul

Way

Saturday
, 
September 
21
 at 
4:00pm
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Vedazzling Accessories & Goddess Media, Inc. Present:

Business Fundamentals- the FEM Way 

Velvet Lattimore, the proprietor of Vedazzling Accessories, and Qiana Williams, the owner of Goddess Media, have collaborated yet again. These fashion innovators have a long history, from working together at various fashion companies to branching out and creating individual businesses.

 

This time, the ladies have assembled a group of influential businesswomen to share their entrepreneurial experiences with new and aspiring entrepreneurs.


The aim of the FEM event is to help participants overcome obstacles related to business ownership, grasp essential business principles, and engage with peers directly.

 

FEM aims to establish a welcoming and safe environment for women to openly discuss their business ventures. This community fosters unity and allows everyone present to develop and learn together.

 

The evening will include light bites and refreshments, and conclude with an interactive Q&A session where attendees can pose questions to the panelists, and engage in a networking happy hour. 

 

Speakers

Annette DelValle

Moderator

Annette DelValle is a modern Renaissance woman with a vibrant, inviting personality that instantly captivates you. She excels as a content creator and Executive Assistant to T-Money, an original host of YO! MTV Raps, using her creative vision to produce impactful videos and photos for the "Tha T-Money Podcast Joint Featuring Ciara Ross" Podcast.

Velvet Lattimore

Owner, Vedazzling Accessories

Velvet Lattimore commenced her fashion career in production and marketing with a dream of establishing her own accessory brand. After careful planning, she took a leap of faith and introduced Vedazzling Accessories Boutique. Vedazzling Accessories not only serves as a retail platform for up-and-coming Black accessory designers, but also houses the Black Accessory Designer’s Alliance® (BADA).

Qiana Williams

Owner, Goddess Media, Inc. 

New York City native Qiana Williams is an expert in fashion and entertainment marketing, and owner of Goddess Media, Inc. In 2022, she achieved certification from Google in Data Analytics with (R) Programming. 

She is also the Founder of VPR Radio. 

Tanisha Middleton

Owner, FramedbyTeeTee

With 16 years of experience in ophthalmic practice, Tanisha is passionate, dedicated, and decorated in optics. Established in 2014, FramedByTeeTee is a rare and unique optical Boutique, owned and solely operated by a Female African American Optician.

Dawn Holloway

Owner, DH Style 

Dawn Holloway, known in the fashion world as DH Style, is a renowned fashion stylist and contributor. With a lifelong passion for fashion, she obtained her Personal Styling Certification from The School of Style and currently serves as the Editor-In-Chief of www.DHStyle.info. 

Schedule

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


We are building an inclusive ecosystem, primarily made up of BIPOC and women changemakers, who are helping create equitable local economies in historically under-resourced communities in the U.S.

About the Venue- our Partner, Communitas Americas


We are building an entrepreneurial ecosystem, primarily made up of BIPOC and women changemakers, who are creating inclusive and equitable local economies in historically under-resourced communities in the U.S.


SPECIFICALLY, WE AIM TO


Build individual, family, and generational wealth through economic independence
Create community wealth, raise up local solutions and empower their communities
Support structural change and remove barriers
Create jobs and economic sustainability


www.communitasamerica.org



About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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